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Last updated on August 28, 2006

Do you want to learn how to apply NLP & Hypnosis in a simple and practical way to dramatically improve your relationships, health, career and self? We have been training and coaching NLP and Hypnosis for years, and have accumulated an enormous wealth of simple and effective Tips for Creating an Extraordinary and Meaningful Life. Now we want to share them with you! These tips are the condensed essence of the hard earned knowledge that comes only from training and living NLP and Hypnosis for many, many years. A unique offering from our trainers.

LIMITED-TIME BONUS! Practical NLP, by Arman Darini, Ph.D.

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ABOUT NLP

BENEFITS OF NLP

LEARNING NLP

NLP AT HOLOGRAPHIC UNIVERSITY


What is NLP?

NLP is the study of excellence that was created to answer one simple question: How can I do whatever I am doing even better? Just like physics studies the structure of the atomic world, and chemistry studies the structure of the molecular world, NLP studies the structure of our mental and emotional world. The laws of physics apply to anything made of atoms, the laws of chemistry apply to anything made of molecules, and the laws of NLP apply to anything made of thoughts and emotions. So, if you want to be and do anything more successfully, whether building a business, healing your body, or reaching enlightenment, NLP has concepts, models and techniques to help you do just that.

The core principle of NLP is that success and failure are not random. Our thoughts and our feelings, our behaviors and our beliefs, our environment and our values create success and failure. The reason we think, feel, behave, believe the way we do is because that's what we were taught (directly or indirectly) by our families, schools and cultures. If everyone in your family overeats, then you will tend to overeat too, because your parents were exemplars of a 'good human being' for you when you were young, and you modeled them indiscriminately. The key point here to realize is that all these things that people identify with (e.g. "I am poor") and believe is their fixed lot in life (e.g. "I have attention deficit disorder"), is changeable. More than that, most of it is *easily* changeable - your environments, your behaviors, your capabilities, your beliefs, your values, even your identity and spiritual purpose.

We know that right now you are jumping up and down and yelling: "Yes, finally I can get rid of all this crap that has been holding me back all my life and become successful and live my dreams. Show me how!" And, in fact, NLP will do just that for you. But first we want to explain how NLP works.

At the heart of NLP lies a technology for modeling how people do what they do and then rapidly transferring that knowledge to others. For example, if you want to become extraordinarily creative, we would first start by modeling how you manage to stay uncreative (remember, failure also has structure). Then we would find somebody who already is extraordinarily creative, someone like Walt Disney, and model how they achieve amazing creative success. As the final step, we would teach you how to let go of your old uncreative strategy and how to, instead, use Disney's extraordinarily creative strategy. That's it. It's as simple as that.

We can model pretty much anything - investing, leadership, negotiation, salesmanship, interviewing, emotional resilience, bravery, self-healing, inner peace, passion, etc. In fact, now that NLP has been around for over thirty years, it's even easier than that. Over all these years many brilliant people have been modeled, and for most anything that you would want, we already have a tested model. By the way, the outcome of the modeling process is an NLP technique, which is a sequence of behavioral-cognitive-emotional steps you would need to take to get the result. (Sometimes the outcome of the modeling process is an NLP model, which is a generalized technique that applies to a much wider set of contexts).

Doesn't genetics limit what I can do in this life?

Certainly genetics forms an important part of who we are. If you go to pickup a one day old kitten, you will notice that in the litter some kittens are lethargic, while others are bouncing of the walls. That's genetics. If your glands produce more adrenaline, then you will have more energy. If your brain forms synapses faster, you will learn faster. On this level, genetics certainly is important. But it is not nearly as important as nurturing the things that we care about, e.g. composing operas or negotiating. Certainly, if you are handicapped, e.g. deaf, it will be harder to become a composer (although Beethoven was deaf in his old age). If you are autistic, negotiating successfully will be more challenging. But, if we take an average healthy human being, anything is possible. Think of it this way. Pick any skill or ability you desire, and any handicap that you believe you have. If we can find among six billion people on our planet someone with that handicap who excels at that skill or ability, then you can excel at it too. And six billion people can do pretty much anything.

Brief history of NLP.

NLP was initially created in early 1970’s by Richard Bandler, a student of mathematics, and John Grinder, a professor of linguistics at The University of California in Santa Cruz. They began modeling and duplicating the "magical results" of a few extraordinary therapists of that time: hypnotherapist Milton Erickson, gestalt therapist Fritz Perls and family therapist Virginia Satir.

Richard and John were soon joined by a group of devoted students, and collectively they developed many of the core NLP concepts, models and techniques. By the 1980s NLP has taken off in popularity, with hundreds of trainers creating centers all over the world, and applying NLP to personal communication, relationships, business.

Now, over 30 years later, NLP is taught and used in over 80 countries around the world (in America, Europe, Asia, Australia, and Africa). NLP has been successfully applied to self development, business, health, relationships, dating, sales, politics, creativity, leadership, therapy, communicating, teaching, professional growth, spirituality. Over five million people have been trained in NLP skills and techniques, and there are more then 100 books published on NLP.

How did the name Neuro-Linguistic Programming come about?

As Richard Bandler, one of the NLP founders, tells the story, one day he was pulled over for speeding. When the policeman approached the car and asked for the identification, Richard, who was a student at the time, glanced around his car and noticed three textbooks lying on the front passenger seat - one on Neurology, one on Linguistics and one on Programming. Quick on his feet, Richard said he was a Neuro-Linguistic Programmer, and the impact of that phrase in 1970s was so great that the cop let him go. This story repeated itself in the hospital where Richard was driving to visit someone, where the nurse wouldn't let him in until he said he was a Neuro-Linguistic Programmer. As Richard says now, any name that gets you past cops and nurses is a good name, and so Neuro-Linguistic Programming was born.

What are the roots of NLP?

Much of what we call NLP has existed in scattered bits and pieces of knowledge in other disciplines for many years. NLP has taken what was most useful from other disciplines and unified and codified it in new, more effective ways. A partial list of NLP roots includes: General semantics by Alfred Korzybski. Transformational grammar (linguistics) by Noam Chomsky. Logical levels by Gregory Bateson. Stimulus-trigger-response conditioning by Ivan Pavlov. Family therapy by Virginia Satir. Hypnotherapy by Milton Erickson. Gestalt therapy by Fritz Perls. Body work by Moshe Feldenkrais. Systems theory by Galanter, Miller and Pribram.

Who are some of the famous people that NLP techniques were modeled from?

Many highly successful people were modeled by NLP. A partial list of their names and techniques modeled from them includes: Walt Disney - phenomenal creativity. Milton Erickson - irresistible verbal and body language of influence. Aristotle - methodology for building scientific models. Mozart - extraordinary musical intuition. Warren Buffet - vast wealth creation. Tiger Woods - unshakeable attention. Mahatma Gandhi - visionary leadership.

Can NLP techniques be applied in a fixed 1-2-3 way to anyone?

NLP techniques are recipes for getting specific results. Yet, our minds are much more complicated than our dinners, so no technique can be applied in a fixed 1-2-3 way to everyone with the same results. Our uniqueness prevents conveyer-belt approaches. That said, every canned NLP technique has its own average success rate that depends on how complicated and extensive the transformation that it creates is. For example, Fast Phobia Cure has over a 95% average success rate in its canned form, because phobias are simple emotional imprints. On the other hand, Allergy Cure has a 60% average success rate in its canned form, because allergies often have deep roots into our past and into our identities.

Is NLP scientifically proven? Where can I find scientific studies?

As a rule, NLP is about finding and using what works. NLP practitioners always verify success of their work through empirical observation. For example, if you were afraid of spiders before Fast Phobia Cure, and are happily petting a tarantula afterwards, that's considered a success.

There have also been plenty of laboratory studies of NLP techniques and models, mostly with inconclusive results: one set of experiments shows that a technique works, another set shows that it doesn't. What's going on? The explanation lies in the way that lab studies are carried out. Most of them apply a canned NLP technique in a fixed 1-2-3 way to a group of subjects. But NLP was never meant to be used in a canned way, and so canned NLP techniques often produce results different from expected. Moreover, the experimenters are often scientists with little NLP training, who learned NLP from books and lack the essential experience and knowledge to apply NLP correctly.

You can find a collection of NLP scientific studies at NLP Research Database.

Does NLP always get results?

Yes. Are they always the results you want? No. Saying yes would be tantamount to saying that we have got God's power, and that just isn't true.

What set of principles is NLP based on?

Underneath all the techniques and all the models, NLP stands on several core beliefs. These beliefs are neither true nor false, but they are highly useful in everyday life. These beliefs are held by most of the successful people on our planet, and they help tremendously in creating the kind of life that you want to live. Because these are beliefs and not laws of life, the number of these beliefs and their phrasing vary from trainer to trainer. We have put together the core set of these beliefs and their explanations:

  1. People respond to their map of reality, not to the reality itself. Fundamentally, it is not possible to know reality directly; we know it only through our senses. As information passes through our sensory organs and is processed by the brain, it gets distorted, deleted and generalized. The way the information is transformed is governed by our mental and emotional filters, by our beliefs, and by our focus of attention. The filters, the beliefs, and the attention are all a result of our past and are highly individual. What is stressful to one, is peaceful to another. What is funny to one, is boring to another. Each one of us can only respond to their map of reality, and these maps of realities are widely different. It is silly to get upset at someone thinking or responding differently then yourself, because if you had their map of reality, you would think and respond the same way they do.
  2. Energy flows where attention goes. This belief was modeled from Hawaiian shamans. Our mental and emotional muscles work on the same principle as our bodies - what you exercise, becomes stronger. The exercise machine of the mind is attention; wherever you direct it, there the energy flows and the part under focus becomes stronger. If you focus on illness, you give power to it. If you focus on trouble, you give power to that. If you focus on how much people love you, you give power to that. Ever observed how after you decided that you like a particular car, all of a sudden you started noticing it everywhere? Energy flows where attention goes.
  3. Behind every behavior is a positive intent. Yes, every single behavior. Even Hitler's. It is important to understand that the positive intent is (often) for the person himself, not for the other people. Similarly, every one of your behaviors has a positive intent for some part of you. Maybe not for the whole of you, but for the part doing the behavior. Smoking is clearly not healthy overall, yet it often has many positive intents such as relaxation, social acceptance or mental escape.
  4. People always make the best choice they can at the time. People live in their maps of reality, and always choose the best option they can see. It might not be your or our best option, but for them it seems the best. If someone is making a poor choice, just keep in mind that they either don't know what else they can do or don't understand that a better option exists. Until we become enlightened, our minds have different parts (or roles) that activate at different times, and depending on which part is active at the moment, people have different sets of choices available to them at different times. The part that's running the show at the moment always makes the best choice for itself, even if it's unhealthy for the rest of you. Snoozing the alarm clock five times and coming late to work seems dumb to the part of you that comes to work, yet makes plenty of sense in the world of the part of you that is trying to get some sleep after a late night yesterday.
  5. Choice is better than no choice. Right on the footsteps of the previous belief, if we always make the best choice we can at the time; then by adding choices we increase the quality of our decisions. Of course, sometimes you might want to have no choice so that the full power of commitment is at your fingertips. And that - choosing to create a no-choice environment, is also a choice.
  6. Anyone can do anything given the right strategy. This belief is highly useful in empowering you to manifest your dreams. Think of it this way - can you fly an airplane? Likely not. Yet, with precise step by step instructions, you can become a pilot, and it's easier than you think. The key is small-chunk step by step instruction, e.g. pull this lever, look at that dial, adjust this mirror. When we reduce anything that looks complicated, be it high yield investing, enlightenment or writing a best selling book, into small enough steps, then anyone can follow the steps and get the result. In our years of coaching and training, we have seen many examples of people lacking even the most rudimentary abilities who have risen to the top in their chosen path. As for famous examples, Cher, Mark Twain, Ray Kroc (founder of McDonald's), George Washington, Albert Einstein were all elementary or high school dropouts. Look at them now!
  7. There is no such thing as failure, only feedback. You want the result X, so you do a sequence of steps A and instead get an outcome Y. Is that a failure? Yes, it's a failure to get the result X. But is it useful for you to think this way? What kinds of emotional states do you connect to the word 'failure'? How would you feel if someone called you a 'failure'? Instead, let's look at it from a different point of view. What actually happened was that you got feedback that the sequence of steps A generates outcome Y. And now you are looking for another sequence of steps that will get you the result X that you wanted. Failure and feedback are two sides of the same coin. You choose which way of thinking supports you best.
  8. The meaning of the communication is the response you get. Whenever you are communicating with others, it is your job to get your point across. If they don't get it, you didn't say it the right way for them. If they blow you off, you didn't create enough rapport. If they didn't hear you, you didn't say it loud enough.

How is NLP related to hypnosis?

NLP borrowed trance work from hypnosis as a highly useful tool for creating change in people. Hypnosis studies and uses trance much deeper then NLP does, while NLP has many other models and techniques that are not part of hypnosis. Many people find NLP and hypnosis complementary, and study both.

Is NLP a type of therapy?

No. A few of the original NLP models were created based on the works of outstanding therapists: Milton Erickson, Virginia Satir and Fritz Perls. Since then, many more NLP models and techniques have been created for self development, communication, business, relationships, wealth, health. NLP can be used for therapy, but that is only a small part of it.

What are Neuro-Semantics™, Neuro-Associative Conditioning™, DHE™, and Timeline Therapy™?

Sometimes NLP trainers and developers decide that they have enough unique content of their own to create a new field, different from NLP. In such cases, they brand it, market it and it becomes their intellectual property. Each of these four brands has a unique taste of its own. Which one will suit you best, or if good old (and much more developed) NLP is your path, only you can tell.

Where is NLP useful?

NLP has a lot to offer for Self Development, Relationships, Business and Wealth, Communication and Sales, Health and Therapy, Learning and Creativity. We list here just a few learnings NLP offers for each area:

  • NLP in Self Development: How to master the powers of intent, attention and optimal planning to turn your dreams into reality. How to consistently change bad habits to positive habits and have results that last a lifetime. How to get unstuck from deeply emotional states in a couple of minutes. How to interrupt incessant self talk and get some peace of mind. How to be wise and balanced in every aspect of your life. How to become aware of who you are, and how to figure out who you want to be. How to identify your inner blocks and move beyond them. How to run your mind, instead of having it run you. How to change your limiting beliefs into empowering beliefs. How to forgive yourself and others, and re-channel that stuck energy back into your life. How to stop blaming and start living. How to remain calm even in the face of an emergency. How to manifest your reality by becoming aware and mastering the molecules of your thoughts and emotions. How to be an expert decision maker.
  • NLP in Relationships: How to easily and rapidly create rapport with people from all walks of life. How to cut away linguistic jungle to speak with absolute clarity and precision. How to influence and persuade like a pro. How to consistently make decisions that are right for the whole family. How to skillfully flow with your emotional highs and lows. How to interrupt unhealthy personal relationship cycles. How to renew the vitality, the spirit of your relationships. How to enjoy any gathering (a party, a seminar, a conference) even when you are not in the mood at first. How to approach unapproachable people easily and gracefully. How to learn the lessons, let go of guilt and move on with your life. How to give your partner and your kids what they need, and receive what you want.
  • NLP in Business and Wealth: How to motivate yourself and others effectively. How to be a visionary leader and inspire others. How to ace job interviews and enjoy them too. How to rapidly predict the success of a job candidate. How to see solutions where others see problems. How to use rapid planning-execution models TOTE and SCORE. How to fruitfully run meetings. How to be organized. How to create order from chaos at work, and to know when to introduce chaos to get things moving. How to brainstorm by yourself and with a group. How to rely on your biological cycles at work, instead of fighting them. How to get the job you truly desire. How to be a successful business owner. How to achieve massive selling success. How to see opportunities where others see only barren land. How to have millionaire beliefs.
  • NLP in Communication and Sales: How to read people conversationally and through body language. How to verbally and nonverbally pace and lead others. How to control group dynamics. How to quickly and peacefully resolve any conflict (internal or external) and negotiate win/win solutions. How to go light years beyond simple matching and mirroring to create immense rapport with psychology of space. How to get your point across and to know when to stop talking. Why active listening is dangerous and how true listening works. How to be an extraordinary public speaker. How to inspire with words. How to use trance to deliver your message through multiple channels. How to become aware of your conversational patterns, understand how others manipulate you with them, and change them. How to be congruent in thoughts and in words.
  • NLP in Health and Therapy: How to heal past traumas and fears (e.g. fear of flying, fear of heights, fear of swimming, etc). How to stop old bad habits, such as nail biting. How to heal allergies. How to improve eyesight. How to proactively heal your body. How to transform critical voices into empowering voices. How to turn grief and loss into a positive and supportive sense of presence. How to create and maintain healthy states. How to use beliefs as a tool for healing in the face of illness. How to turn anxiety, depression, stress, and panic into positive energy. How to let go of emotional baggage. How to separate symptoms from causes and consistently heal the latter. How to be aware of your physical health.
  • NLP in Learning and Creativity: How to become an accelerated learner. How to master any art or craft by following the cycles of mastery. How the optimal learning strategy works, the sequence of stages any learning goes through and what you must do at each one. How four learning personality types affect your life, and how to change yours. How to be creative when you need it, not when it happens to you. How to avoid common creativity pitfalls. How to develop your creativity beyond what you thought was possible.

Who will find NLP useful?

Some of our students that have benefited from NLP include Parents, Salespeople, CEOs, Business Owners, Managers, Entrepreneurs, Consultants, Lawyers, Engineers, Students, Teachers, Coaches, Trainers, Counselors, Educators, Doctors, Chiropractors, Massage Therapists, Nurses, Psychologists, Hypnotherapists, Scientists, Designers, Negotiators, Clerks, Performers, Models, Athletes and Entertainers. Regardless of occupation, the majority of NLP participants are searching and finding within NLP vastly more effective and fulfilling ways to live their lives.

What did other people get from learning NLP?

The trainers at Holographic University all created significant transformations in their lives using NLP. We want to first share one of their personal success stories with you:

"Yes, NLP has definitely turned my life around, and this is at best an understatement. The skills I learned in NLP, the beliefs I adopted from it, they all have become an inseparable part of my life. Can you imagine living without being able to read? In the same way I cannot imagine living without my NLP knowledge and skills. You want something specific? Sure. The first noticeable changes for me started with hobbies - martial arts, music, public speaking - to name a few, something that I kept postponing for years, thinking that I didn't have enough time. That was like the first breath of fresh air of life. Then my income went up over 50%, and I've started to notice myriads of other opportunities. Negative emotions no longer storm in unexpectedly like hurricanes; they have become simply indicators of undesired situations. Ever noticed how people like to "press your buttons"? Well, they suddenly found that my old "buttons" didn't work anymore. And the most important specific change? Of course, communication skills. Connecting to people in seconds, and hearing what they actually intended to say, is worth all the time and effort of learning NLP hundreds of times over. Most highly successful people are great communicators, and I personally haven't yet found any more effective school of communication than NLP. The school of life and excellence." - Sergey Berezin, Ph.D., NLP Trainer at Holographic University.

All around the world, success stories by NLP practitioners are posted in online forums. We have picked a few of these to post here (with a whole lot more you can find yourself online):

  • Armed with NLP negotiation and conflict resolution skills, an executive steps into a dispute and saves the company $600,000.
  • No longer feeling overwhelmed by authority figures, a manager releases his fear of public speaking to comfortably lead large meetings.
  • Developing an incredible understanding of human interactions, an engineer improves all of his relationships immeasurably and greatly boosts his self confidence.
  • Identifying old unresourceful communication patterns, a writer finally takes his most significant relationship to a new level.
  • Applying the power of intent and a few simple NLP techniques, a scientist improves his eyesight by 200%.
  • Mastering the power of focus and intent, a teenager steps beyond attention deficit disorder label to become an outstanding student.
  • Clarifying desired outcomes, beliefs and values, an entrepreneur catapults from a dead-end job to his dream career.
  • Setting healthy personal boundaries, an advertising manager rapidly changes her response to a toxic boss.

How can I learn NLP?

Let's look at pros and cons of all the different ways that you can get started in NLP:

  1. Searching and learning from free resources on the Internet is the cheapest way to get started with NLP. Since you are reading this NLP Guide, you certainly already know all about how to find NLP information. The biggest problem with free information on the Internet is that no one actually needs 'information'. Instead, aren't we all looking for filtered information, for information from the sources we trust, information that someone has taken the time and energy to make reliable and useful? Information is dime a dozen (googling 'NLP' generates sixteen million hits). Knowledge is what we are after.
  2. Reading NLP books is an excellent way to learn the conceptual underpinnings of NLP, the history of NLP, to get inspired by what is possible, and to reference what you already know. Reading is a poor way to learn NLP techniques until you get to the advanced level, because it's a catch 22: until you know the alphabet of NLP you can't start reading, but to learn the alphabet by yourself you must already know how to read. Recall that all of us were taught the alphabet by our parents and teachers. Or to put it very succinctly, you can't learn how to ride a bike from reading a book about biking. It's experiential knowledge, not head knowledge. Once you become an advanced student of NLP, then you will begin to notice that all of NLP techniques consist of the same core parts sequenced in different ways. And it will be easy for you to read about a technique and be able to do it right away.
  3. Listening to NLP CDs or watching NLP DVDs is a step forward from just reading about NLP. By hearing and better yet, observing expert trainers demonstrate NLP, you will pickup many essential pieces that make NLP work so well (and are never fully explained in NLP books). You can learn alphabet this way. What you will still be missing is experiential knowledge. Think of it this way, we learn that which we do. If you observe NLP, you will learn to observe NLP. If your goal is to do NLP, you have to do it.
  4. Going to a live training is the surest way to rapidly master NLP. It's also the most expensive, obviously (although surprisingly, NLP DVDs are often not much cheaper). In addition to learning the NLP alphabet, techniques and models from live demonstrations, at a good training you spend most of the time practicing NLP with other students under the guidance of an expert trainer, vastly improving the speed and the depth of learning.

The most typical learning path for an NLP beginner to follow is to start with basic info on the Internet (such as this NLP Guide), then get an introductory NLP book (see below for our recommendations), and then signup for a short free seminar or for a paid training that offers 100% money back guarantee (both types of seminars are offered at Holographic University).

Describe an NLP beginner, an NLP master and an NLP expert.

An NLP beginner has learned a number of NLP techniques and models, and can follow the steps to create prescribed results. A beginner is limited to using the specific techniques she learned. An NLP master uses NLP techniques as guidelines, instead of fixed-in-stone recipes, and adapts each technique to the problem. The master's success rate with creating the results he wants is much higher then the beginner's. An NLP expert has the ability to create NLP techniques on the fly to tackle any challenge she might face. An expert can heal very deep and difficult issues (such as cancer, chronic depression, identity crisis).

If you have seen the movie Matrix, then Neo was a beginner at the start of the movie when he had to follow the rules of the virtual world. He became a master when he swallowed the pill and was able to bend the rules by jumping ten stories high and running on the walls. Neo became an expert at the end of the movie when he learned how to see through the virtual world and create his own reality.

What are NLP Practitioner, NLP Master Practitioner, NLP Trainer certifications?

These are 18-25 day long courses traditionally offered by NLP training centers. Their curriculums vary somewhat from center to center, yet are mostly interchangeable. A Practitioner from one center can continue with Master Practitioner training at another center. At the end of each training students who pass the final exam are certified as a Practitioner, a Master Practitioner or a Trainer. Are the certificates useful? Not really. Their only use is to allow a Practitioner to signup for a Master Practitioner training, and a Master Practitioner to signup for a Trainer's training. That and the bragging rights. There are no government bodies, regulatory agencies or business uses for a certificate.

NLP Practitioner and NLP Master Practitioner curriculums were created a long time ago, and include an array of techniques and models for better health, relationships, therapy, and communication. Their wide spectrum of content is both an advantage and a disadvantage. On the one hand, if you really want to master NLP, then they expose you to many different applications and provide a well trodden path to learning NLP. On the other hand, if you are interested in something specific, e.g. self development or effective communication, then the certification courses include a lot of material that you don't need. Also, if you want to start of by sampling NLP, then a three week long training might be too much.

All three certification courses are typically taught in one of the two formats: 1. a summer intensive or 2. a weekend course that runs for several months. They cost anywhere from $3000 to $6000. Sometimes shorter and cheaper accelerated NLP Practitioner and NLP Master Practitioner trainings are offered, such as 7 days for $2000. But don't fool yourself, you get what you pay for even if the ad copy claims otherwise.

Is it necessary to attend an NLP Practitioner training course?

Certainly not. Neither the two founders of NLP, nor anyone in their initial peer group have attended an NLP Practitioner training (but they did train Practitioners). We have occasionally met people who have never heard of NLP yet are fluent in the fundamental principles of NLP. Your path of learning NLP is unique to you, whether it goes through a mountain of books, a certification training, or a series of independent weekend seminars.

What should I know before choosing an NLP training?

A few things are vital:

  1. The quality of the training is only as good as the quality of the trainer. So find out about his background, read testimonials of his trainings, attend a free seminar, read his writings, speak with him in person. It's important to understand that developing NLP, marketing NLP and training NLP are three different skill sets, and some of the lesser known trainers are much better at *training* NLP then some of the big names.
  2. Figure out how you want to apply NLP and then find the trainer who is best in that area. All trainers focus on different areas and applications of NLP. For health it's one trainer, for relationships it's another, for business it's the third. For example, at Holographic University our specialty are NLP for beginners trainings.
  3. Make sure you don't jump in over your head - NLP Practitioner training is a long, intensive and expensive program. Ask yourself whether you need that much to begin with, or if perhaps a shorter introductory weekend training would serve you better in the beginning?

What are some good books to read on NLP?

Over a hundred books have been written on NLP in the last thirty years. The books range from elementary material to comprehensive textbooks to applications of NLP to self development, business communication, relationships, health, wealth and psychotherapy. We have hand picked a few books to recommend to you that are favorites among our students.

Beginner level:

Intermediate level:

Advanced level:

How long will it take me to master NLP?

Depends. NLP is all about applying what you learn to your everyday life. So mastering NLP goes in cycles - you learn some material in a weekend, then go back to incorporate it into your life for a few months, then back to learning. Typically, it takes a couple of years to become fluent in NLP, and another two to master what you know so well that it becomes who you are rather than what you do. Of course, even the founders of NLP, who have been at it for over thirty years, still keep on learning.

Why learn NLP at Holographic University?

Experience: In the last year alone we have conducted over 25 seminars and trainings at Holographic University. Our trainers are not just trainers, but developers in the field of NLP, always staying on the cutting-edge of the field. Subscribe to tips from NLP masters newsletter to see what new technique, model or idea we are showcasing for you right now. Our specialties are NLP trainings on self development, communication, relationships, business, and health.

Quality: We are proud of the highest quality NLP trainings we offer - make sure you read our student testimonials on trainings description pages. We are single minded about the purpose of our trainings - to make absolutely sure you can do everything we teach. Not just know NLP, but able to do NLP with a high level of skill. We are absolutely committed to leading all of our trainings with integrity, openness and respect.

Value: We have created an extensive support network for our students starting with this NLP Guide, continuing with tips from NLP masters newsletter, through to email support and a strong selection of advanced seminars to build upon the foundations. We offer an affordable, convenient and exciting way to learn NLP - weekend trainings in beautiful San Francisco. Meet amazing people who fly in to our trainings from all over US and other countries, some from as far away as Norway.

Do you have a program that rewards for referring friends and family?

Yes, we do. For every referral you make who attends a one day or longer training, we will send you a $25 gift certificate to amazon.com. Make sure your referral mentions your name. And you don't have to be a student at Holographic University. Anyone can refer anyone (two exceptions - you can't refer yourself, and you can't refer someone who is already a student at Holographic University).

Do you offer private personal coaching, business training and consulting?

Yes we do. Our trainers all have years of training and coaching experience behind their belts and will be happy to coach you to even greater success in your life.

We also run business and professional growth trainings on effective communication for engineers and managers; teamwork; leadership; interviewing skills; unleashing creativity; as well as others. We always custom design the training program for your company to maximize the value of this service for you and your team.

For more information about personal coaching and business trainings, please contact our main office at 415-317-7960 or send an email to: info (at) HolographicUniversity (dot) com

What if I have more questions?

We would be happy to answer any questions you have about NLP. Simply call us at 415-317-7960 or send an email to: info (at) HolographicUniversity (dot) com

Do you want to learn how to apply NLP & Hypnosis in a simple and practical way to dramatically improve your relationships, health, career and self? We have been training and coaching NLP and Hypnosis for years, and have accumulated an enormous wealth of simple and effective Tips for Creating an Extraordinary and Meaningful Life. Now we want to share them with you! These tips are the condensed essence of the hard earned knowledge that comes only from training and living NLP and Hypnosis for many, many years. A unique offering from our trainers.

LIMITED-TIME BONUS! Practical NLP, by Arman Darini, Ph.D.

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Legal Disclaimer: Please note that the trainers of Holographic University are  not licensed by the State of California (or your local State) as healing arts practitioners, and NLP, Hypnosis & Other services offered by Holographic University are not licensed by the State of California (or your local State).

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